Chukar Catalog Design
In my career, I've easily made several dozen catalogs. I have an in-depth knowledge of both Adobe InDesign and the production process.
Services
Catalog Design /
Print Production
Client
Chukar Cherries
Years
2019-22
Cataloging follows a basic skeleton framework that includes key elements such as product name, description, SKU number, pricing, and images. This framework serves as the foundation for creating new catalogs when launching new products or updating existing product information. Repurposing the basic skeleton framework eliminates the need for designers to start fresh every time a new catalog is created.
Additionally, using a standard framework maintains brand consistency by following proper typography, typeface, color schemes, and placement of branding elements. This ensures that all marketing materials are cohesive and aligned with the brand. Repurposing a basic skeleton framework in cataloging streamlines the entire creative process, results in a faster turnaround, and consistently delivers beautifully designed and branded catalogs.
Detail-Oriented Print Design Expert:
Skilled in Pagination, Imposition, and Press Checks
In my extensive experience as a print designer, I have honed my skills in the entire process of layout design and pagination, from initial font and color choices to placement of images and graphics. Additionally, I am adept at both soft and hard proofing, as well as ensuring that press checks are executed with impeccable precision and producing dynamic and beautiful final print materials.
CATALOG LAYOUT
I have designed and laid out over 50 catalogs in my career.
