Chukar Cherries Packaging
Experience the visual indulgence and functionality of the packaging designs I meticulously crafted for Chukar Cherries, showcasing their delectable products in enticing, distinctive ways.
Services
Print (Packaging)
Client
Chukar
Year
2019-22
When taking on a redesign of a packaging line with over 50 SKUs, one of the biggest hurdles to overcome is ensuring consistency across all pieces. Without this unity, the products can appear disjointed and make it difficult for consumers to recognize the brand. One key way this can be accomplished is through the use of consistent fonts throughout the line.
By using the same font for all product names and descriptors, there's an instant cohesiveness that ties everything together. Additionally, artwork that's uniform in style and feel can add further consistency, even if the designs themselves are different. And by introducing spot colors, it's possible to introduce a splash of excitement while maintaining unity in the product line.
"Doug is at his best when challenged creatively, and his work does not disappoint." - Tim Oten, GM Chukar Cherries
Assorted Sauce Jars
The redesign of the jar labels took into consideration the emphasis on retail shelf presence to deliver an optimal design. These were highly successful in-store.
Chocolate Assortments
A belly band is a type of packaging that wraps around a chocolate box, generally across the center, like a belt. This form of packing is very versatile and sells well.
Chocolate Pouches
The chocolate pouches were designed with the same pattern as the assortment boxes, along with cohesive fonts and consistent spot colors.
Ready for the Camera
Gift basket packaging is crafted to succeed both as a basket and a retail display. This involves choosing products that fit a theme, accommodating the various colors, textures, and materials to work cohesively within the basket, and providing a balance to the presentation. The packaging should effectively communicate the brand and message, whether as a one-off purchase or combined with other products. Achieving this balance takes careful preparation and an understanding of the packaging's different roles.
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